By Wahome Ngatia
It is January, and the “hiring frenzy” has returned to the corporate and development sectors alike. While the scale may feel more measured than in years past, the demand for talent remains high. For NGOs that have just unlocked fresh funding cycles, the start of the year is the prime window to recruit the hands and minds that will turn project proposals into real-world impact.
If you are currently eyeing a role in the NGO sector, a few strategic shifts in your approach could be the difference between a rejection and an offer.
I recently spoke with a CEO—on the condition of anonymity—who is currently staffing a new, five-year program valued at over Ksh 12 billion ($75 million). As they described their “ideal candidate,” I realized that the most valuable trait wasn’t technical prowess or a glossy pedigree. It was authenticity.
The “Canned Answer” Trap
You might possess an impeccable portfolio and a CV so compelling it’s impossible to ignore. But in a high-stakes interview, that only gets you into the room; it doesn’t get you the job.
In an era where “How to Ace an Interview” YouTube tutorials are ubiquitous, hiring managers are drowning in a sea of rehearsed, sanitized responses. According to data from LinkedIn’s Global Talent Trends, while technical skills are a prerequisite, 92% of talent professionals say “soft skills”—specifically honesty and cultural adaptability—matter as much, if not more, than hard skills.
When you sit across from a hiring panel, your goal is to stand out from the pack. The most effective way to do that is to be yourself. Answer with sincerity. Candid responses do more than provide information; they reveal your personality.
“Beyond competence, we are looking for a cultural fit,” the CEO told me. “When a candidate gives a rehearsed performance, it clouds their true nature. Their blandness makes them look like everyone else, and they end up being overlooked.”
The Power of Radical Honesty
NGO work is high-pressure and high-stakes. Leaders need to know they can trust you when things get difficult. That trust begins in the interview room.
If you have employment gaps, explain them frankly. If you are looking to leave your current role, don’t over-intellectualize your motives. If you want a higher salary or a new challenge, say so. “Too much explaining and ‘corporate-speak’ dilutes the potency of your answers,” the CEO noted.
Consider these two contrasting examples from the CEO’s recent interview rounds:
- The Over-Pivot: A candidate for an HIV/AIDS project was so intent on “performing” that she linked every single question—even those about relocation—back to the disease. The lack of nuance was so jarring that the panel ended the interview midway.
- The Human Connection: In contrast, a male candidate was asked why he wanted the job. He replied simply: He had a family to support, and this role would help him meet his financial goals. He was willing to relocate because it made sense for his family’s future.
The second candidate didn’t hide behind a mask of altruism; he showed he was a real person with real motivations. He was relatable, and therefore, hirable.
The Bottom Line
Landing a high-impact NGO role isn’t about being the “perfect” candidate on paper; it’s about being the most honest person in the room. Don’t overthink the process and don’t oversell your soul.
Be true to yourself, and you will inevitably stand out. If the job is yours, your authenticity will secure it. If it isn’t, you haven’t lost yourself in the process—and you live to fight another day.

