NGO Awards 2025 Launched at Nairobi Serena as NGOs Call for Diversified Funding Amid 25% Sector Decline

From Right(Baraza Lab CEO Maurice Otieno, Aga Khan CEO Susan Otieno and CIheb CEO Dr Emily Koech use their phones to nominate NGOs during the launch of the NGOs Awards yesterday. Leaders called for diversification in funding for NGOs

FOR IMMEDIATE RELEASE

NAIROBI, August 21, 2025 — The second are set to take place on November 14th in Nairobi, bringing together the finest non-governmental organizations, journalists, celebrities, donors, public benefit initiatives and community champions across Kenya.

The NGO Awards 2025 were launched today at the Nairobi Serena Hotel against a sobering backdrop: Kenya’s NGO sector is grappling with a 25% funding decline following the Trump-era decision to scrap USAID and the ongoing strain of the war in Ukraine. With international donor streams shrinking, leaders at the launch today called for urgent diversification of funding to keep life-changing programs alive.

Nominations are now open at ngosawards.com and will run until September 19. Winners will be honored at a gala ceremony on November 14, 2025.

The Awards, now in their second year, spotlight individuals and organizations driving transformative impact across Kenya. Organizers are expanding categories to include new recognitions such as Best in Peacebuilding, Best in Disability and Inclusion, and Foundation of the Year.

This year’s theme, “Fundraising for Impact,” set the tone as civil society leaders, philanthropists, and private sector players underscored the need to tap local resources and build trust with homegrown donors.

According to a report by the NGOs Board released in 2024 before the Donald Trump-era cuts, NGOs in Keny a received Sh196 billion from various donors.

“Donor aid has reduced by 25 per cent. We need to diversify and embrace impact investing,” said CIHEB CEO Dr Emily Koech.

From Right. James Smart moderatinga panel with Aga Khan CEO Susan Otieno, Head of Fundraising at KCB Foundation Wangui Mukanu and Baraza Lab CEO Maurice Baraza during the launch of the NGOs Awards 2025

“Kenya cannot afford to overdepend on foreign aid anymore,” said Susan Otieno, CEO of Aga Khan Foundation. “If people can faithfully give to their churches, they can be inspired to give to causes that uplift communities—provided NGOs lead with transparency and accountability.”

The World Giving Report revealed that a striking 86% of Kenyans donated money to causes— well ahead of both the global average (64%) and African average (72). Kenya ranks 5th globally, with Kenyans donating 2.13% of their income on average

“Donors trust, but they verify,” said Wangui Mukanu of the KCB Foundation. “A credible board and transparent systems are what give funders confidence. The future of NGOs depends on it.”

From accountability to storytelling, speakers emphasized that NGOs must reshape how they engage the public.

Activist Eric Omondi was also in attendance.

Eric Omondi, comedian, activist, and past winner of the awards who has also raised millions for charitable causes said: “Kenyans are the most generous people I know. But they must trust you before they release their hard-earned money.”

With 20 award categories, expanded partnerships, and a sharpened focus on resilience, the 2025 NGO Awards mark not just a celebration—but a wake-up call to a sector at a crossroads.

Key Dates at a Glance

PhaseStartEnd
Nomination launch  20th August 202519th September 2025  
Shortlisting & evaluation  20th September  2025  5th  October  2025  
Voting  8th October  2025  6th November 2025  
Final Evaluation  7th  November  2025  10th   November 2025  
Award ceremony  14th November  202514th November 2025

What to Expect Post-Launch

The 2025 edition features 20 categories, including three new additions: Best in Peacebuilding, Best in Disability and Inclusion, and Foundation of the Year.

Here are the award categories:

Sector Award Categories  Excellence Award categories  
Best in Health AwardBest in Children AwardBest in Education AwardDisability Inclusion AwardBest in Humanitarian AwardBest in Agriculture AwardBest in Environment and Climate Change AwardBest in Women and Girl Child Award Best in Governance and Human Rights AwardBest in Water and Sanitation AwardBest in Diversity and Inclusion Award Best in PeaceBuilding Award  People’s champion of the year Foundation of the year Award Best journalist in coverage of NGOsNGOs Partnership of the Year Award Best use of Social Media AwardCampaign of the year Award NGO of the Year award CEO of the Year Award  

The 2024 awards, organized in partnership between the Public Benefit Organizations Regulatory Authority (PBORA, formerly the NGOs Board) and Awesome Concepts Limited, drew impressive participation and funding footprint, reinforcing the NGO sector’s pivotal role in Kenya’s development.

2025 will be much bigger with more partners from the private sector and the NGO world at large coming in to participate and sponsor some categories.

Participation: Why It Matters

  • Visibility & Credibility: Recognition at the NGO Awards elevates profiles, opening doors to funding, partnerships, and media coverage. Reports from NGO Awards 2024 revealed that the awards brought a Public Relations Value of Ksh 32 million.
  • Inspiration: Celebrating changemakers inspires peers and the public to pursue impactful, community-focused work.
  • Networking & Collaboration: The Awards foster connections among NGOs, media, policy-makers, and development partners.

About NGO Awards

Launched in 2024, the NGO Awards are a first-of-their-kind recognition platform celebrating excellence in the NGO sector. Spearheaded by NGOs Hub under Awesome Concepts Limited in partnership with Teki and others, the Awards aim to recognize transformative leadership, storytelling, innovation, and dedication across society. For more information, please visit ngosawards.com or contact Hilda Muthoni on 0704 524 691 or [email protected]

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